Your next 1,000 customers will sign up at 2am 🦉

Make your premium plan free during weird hours.

It’s unusual enough that some people will probably share your pricing page. Could create some buzz.

🧠 Why this psychological trick works so well

Someone who sets an alarm for 2am to try your product is already emotionally invested before they even start using it.

For B2B products, this is genius: You’re making employees try work-related software during their personal (or weekend) time. When someone voluntarily tests your project management tool on Saturday morning instead of relaxing → they’re solving real work problems on their own time. Truly obsessed. Perfect users.

Now, some people will cheat with VPNs or time zone tricks. Let them. If someone goes through the effort to hack your free hours, there’s sunk cost.

👉 Put a “Remind me when free access starts” form on your pricing page.

People will happily give you their email to get notified about your weird-hour windows. These are much better than random leads - they’re people who specifically want to try your premium features for free. They convert like crazy.