Exist Strategy

In the startup world, a lot of attention is paid to the exit strategy. This is the plan for how the founders and investors will cash out, usually through an acquisition or an IPO.

But for a _Company of One, a more relevant concept is the exist strategy.

An exist strategy is not about cashing out. It's about building a business that you can run for the long term. It's about creating a sustainable source of income and a fulfilling way of life.

An exist strategy is based on:

• Profitability: The business must be profitable enough to support you and your lifestyle.
• Sustainability: The business must be able to weather the ups and downs of the market.
• Enjoyment: The business must be something that you enjoy doing.

Instead of trying to build a business that you can sell, focus on building a business that you want to keep.