Fascination as a Marketing Strategy

In the attention economy, it's not enough to just provide information. You need to create fascination – an intense captivation and focus on your brand.

Fascination is an emotional response. It's what happens when you take what makes you interesting, unique, and different and communicate it in a compelling way.

According to Sally Hogshead, the key to creating fascination is to unlearn being boring. This means:

• Embracing your quirks and personality. Don't be afraid to be different.
• Eliciting a strong emotional response. People forget information, but they remember how you made them feel.
• Amplifying what makes you unique. Understand how the world sees you and then turn up the volume on those traits.

When you create fascination, you build an emotional connection with your audience. This is a powerful way to hold their attention and build a loyal following.