Four Traits of a Company of One

A _Company of One is defined by four key traits:

1. Resilience: The ability to recover quickly from difficulties and adapt to change. This is more important than education, training, or experience for long-term success.
2. Autonomy: The freedom to control your own work and make your own decisions. This is a key motivator for many who choose to start a company of one.
3. Speed: The ability to move quickly, pivot when necessary, and get things done efficiently. This is a major advantage of being small and nimble.
4. Simplicity: The commitment to keeping things simple, from processes and products to business models. Complexity is the enemy of a company of one.

These four traits work together to create a business that is sustainable, profitable, and enjoyable to run.