Growth Based on Realized Profit

Many startups and VC-backed companies operate on a model of growth based on potential profit. They spend money they don't have in the hope that they will one day become profitable. This is a high-risk strategy that often ends in failure.

A _Company of One takes a more conservative and sustainable approach. It grows based on realized profit. This means that you only invest in growth when you have the actual cash on hand to do so.

The benefits of this approach include:

• Lower risk: You're not betting the farm on a future that may never materialize.
• Greater control: You're not beholden to investors who may have different goals than you do.
• More sustainable growth: You grow at a pace that you can actually afford.
• A focus on profitability: From day one, your focus is on building a business that is profitable and self-sustaining.

This may not be the sexiest approach to growth, but it's the one that is most likely to lead to long-term success.