Launch and Iterate in Tiny Steps

The traditional approach to launching a new product or business is to spend months or even years in development, trying to make everything perfect before you release it to the world.

This is a mistake.

A much better approach is to launch and iterate in tiny steps. This means:

• Launching as quickly as possible. Get a minimum viable product into the hands of your customers as soon as you can.
• Gathering feedback. Pay close attention to how your customers are using your product and what they are saying about it.
• Iterating based on feedback. Use the feedback you gather to make your product better over time.

This approach has several advantages:

• It's less risky. You don't have to invest a lot of time and money in an idea that may not work.
• It's faster. You can get to market much more quickly.
• It allows you to build a better product. By iterating based on real-world feedback, you can create a product that your customers actually want and need.

Don't wait for perfection. Launch quickly, learn from your customers, and make your product better over time.