Minimum Viable Profit

For a _Company of One, the most important metric is not growth, revenue, or the number of customers. It's Minimum Viable Profit (MVPr).

MVPr is the point at which your business is making enough money to be sustainable. It's the smallest amount of profit you need to cover your expenses and pay yourself a salary.

The goal is to reach MVPr as quickly as possible. This means:

• Keeping your expenses low.
• Focusing on a simple, core offering.
• Launching quickly and iterating.

Once you've reached MVPr, you have options. You can choose to:

• Grow the business.
• Stay the same size.
• Work less and enjoy more free time.
• Invest in new products or services.

By focusing on MVPr, you can build a business that is profitable and sustainable from the very beginning. This gives you the freedom and flexibility to build the business and the life that you want.