Purpose and Ego in Entrepreneurship

To succeed as an entrepreneur, you need a healthy dose of both purpose and ego.

Ego is the belief that you can do something better than it's currently being done. It's the "I can do this" attitude that is required to take the leap and start your own business. Without a healthy ego, you will never have the confidence to put yourself out there and compete in the marketplace.

Purpose is the "why" behind your business. It's the driving force that will keep you going when things get tough. A desire to get rich quick is not a sustainable purpose. You need a deeper, more meaningful reason for being in business.

The ideal combination is a strong ego that is guided by a clear sense of purpose. Your ego will give you the confidence to start, and your purpose will give you the resilience to keep going.