Relationships as a Business Strategy

For a _Company of One, business is not about transactions; it's about relationships. Building genuine, long-term relationships with your customers, your audience, and your peers is the most sustainable path to success.

A relationship-based approach to business involves:

• Treating people like people. Get to know your customers by name, understand their needs, and genuinely care about their success.
• Being helpful first. Provide value and build trust before you ask for the sale.
• Connecting, not just collecting. Focus on building a community of engaged fans, not just a large list of followers.
• Playing the long game. Real relationships take time to build. Be patient and consistent.

Large corporations are often too big and bureaucratic to build personal relationships with their customers. This is a huge advantage for a company of one. By embracing your small size and focusing on human connection, you can build a business that is not only profitable, but also meaningful and fulfilling.