Setting Upper Bounds on Goals

In traditional goal setting, we focus on the lower bound: "I want to make at least $1 million this year." The assumption is that exceeding the goal is always better.

However, there can be downsides to unlimited growth. Rapid growth can lead to a decrease in quality, an increase in stress, and a loss of control.

Setting an upper bound on your goals is a powerful way to combat this. For example: "I want to make at least $1 million this year, but no more than $1.4 million."

This approach has several benefits:

• It forces you to be intentional about growth. You have to think about what level of growth is sustainable and desirable.
• It helps you maintain quality. By not growing too fast, you can ensure that you continue to provide a high-quality product or service.
• It reduces stress. Knowing that you don't have to constantly chase more can be a huge relief.
• It helps you find the "magic zone" for your business. This is the point where you are profitable and sustainable, without being overwhelmed.

Southwest Airlines is a great example of a company that has used this strategy to great effect. By setting an upper limit on their growth, they have been able to maintain their unique culture and high level of customer service, while remaining consistently profitable.