Social Capital

Social capital is the value that is created by your relationships with others. It's the goodwill and trust that you build up over time by being helpful, generous, and authentic.

Think of social capital like a bank account. You can make deposits by:

• Sharing valuable content.
• Connecting people with each other.
• Promoting the work of others.
• Being a good listener.
• Offering help without expecting anything in return.

When you have a high balance of social capital, you can make "withdrawals" by asking for help, promoting your own work, or asking for the sale.

But if you're always making withdrawals without making deposits, you'll quickly overdraw your account.

For a _Company of One, social capital is one of your most valuable assets. It's what allows you to build a loyal following, generate word-of-mouth, and compete with larger, more established companies.