Speed as a Business Advantage

In business, speed is not just about working faster. It's about efficiency and the ability to pivot quickly. For a _Company of One, speed is a significant competitive advantage over larger, more bureaucratic organizations.

There are two main aspects to speed as a business advantage:

1. Efficient Execution: Companies of one thrive under constraints. By having less time and fewer resources, they are forced to find smarter, more efficient ways to work. This means focusing on what's truly important and eliminating waste. This is the principle behind concepts like the four-day workweek.
2. Rapid Adaptation: A small business can change direction much faster than a large one. When market conditions change or a new opportunity arises, a company of one can pivot quickly to take advantage of it. This was demonstrated by Stewart Butterfield, who pivoted from failed games to create Flickr and Slack.

By embracing speed, a company of one can accomplish more with less, stay ahead of the competition, and build a more flexible and resilient business.