Staying Small as an End Goal

The conventional wisdom in business is that success equals growth. However, a _Company of One challenges this notion by intentionally staying small as a long-term strategy.

The goal is not to build a massive empire, but to create a business that is sustainable, profitable, and allows for a desirable lifestyle. This means defining what "enough" is and not exceeding it.

By staying small, a business can:

• Focus on Quality: Instead of chasing growth, the focus can be on making products and services better for existing customers.
• Increase Profitability: With lower overhead, a small business can often be more profitable than a larger one.
• Maintain Control: Staying small allows for more control over the business and its direction.
• Reduce Stress: Less complexity and responsibility can lead to a more enjoyable and less stressful work life.

Staying small is not about a lack of ambition. It's about a different kind of ambition—one that prioritizes a well-lived life over endless growth.