Too Small to Fail

We've all heard the phrase "too big to fail." It's often used to describe large corporations that are so important to the economy that they must be bailed out by the government if they get into trouble.

But there's another, more powerful concept that is more relevant to a _Company of One: too small to fail.

A business that is too small to fail is one that is:

• Resilient: It can weather economic downturns and changes in the market.
• Adaptable: It can pivot quickly to take advantage of new opportunities.
• Profitable: It has low overhead and a sustainable business model.
• Focused: It knows what it does best and doesn't get distracted by shiny objects.

By staying small and focused, you can build a business that is not dependent on outside forces for its survival. You can create your own little island of stability in a sea of uncertainty.