Treat Every Customer Like Your Only Customer

In a world of automated phone trees and impersonal service, treating your customers with genuine care and attention can be a powerful differentiator. A _Company of One thrives by treating every customer as if they are the most important person in the world.

This means:

• Going beyond the expected norms of courtesy. Don't just be polite; be personal.
• Listening with empathy. Seek to understand your customers' needs and frustrations.
• Taking ownership of problems. When things go wrong, don't make excuses. Make it right.
• Creating moments of delight. Surprise your customers with unexpected acts of kindness.

When you treat your customers like they are your one and only, they will reward you with their loyalty, their business, and their referrals. This is not just good ethics; it's good business.