Trust as a Business Strategy

Trust is not a soft skill or a fluffy concept. It's a hard-nosed business strategy that can have a direct impact on your bottom line.

In an age of transparency and consumer empowerment, trust is more important than ever. Customers are more likely to buy from, and remain loyal to, businesses they trust.

A trust-based business strategy involves:

• Creating products that genuinely solve a problem.
• Being honest and transparent in your marketing.
• Providing exceptional customer service.
• Keeping your promises.
• Putting the needs of your customers first.

For a _Company of One, trust is a particularly powerful differentiator. It's what allows you to compete with larger, more established companies. By building a business that is based on trust, you can create a loyal following and a sustainable source of revenue.