The dual motivations of entrepreneurship

The Dual Motivations of Entrepreneurship

Entrepreneurship is often fueled by a combination of two powerful, yet distinct, motivations: the pursuit of financial independence and the search for a deeper sense of purpose.

While financial success is a significant goal, it's often the underlying sense of purpose that provides the resilience needed to overcome the immense challenges and setbacks inherent in building a business. The money can be a byproduct of successfully fulfilling a mission.