The Portfolio Approach to Entrepreneurship

Instead of committing all time, energy, and capital to a single startup idea, an entrepreneur can increase their chances of ultimate success by adopting an "angel investor" mindset and building a portfolio of ventures.

The Core Concept:

Just as an angel investor diversifies their capital across multiple startups to mitigate risk, an entrepreneur can diversify their efforts across multiple ideas. The goal is to find the one that gains traction, rather than betting everything on a single, unproven concept.

How it Works:

1. Generate Multiple Ideas: Instead of focusing on one "perfect" idea, develop several.
2. Build Multiple MVPs: Allocate a small, fixed amount of capital and time to build a Minimum Viable Product for each idea.
3. Test the Market: Launch the MVPs and gather real-world feedback from customers and potential investors.
4. Double Down on the Winner: Identify the idea that shows the most promise and resonates with the market.
5. Shut Down the Losers: Be ruthless about shutting down the ideas that fail to gain traction. This frees up resources to focus on the winner.

This approach treats entrepreneurship as a systematic process of discovery, not a single, all-or-nothing bet. It acknowledges that most ideas will fail, and it uses that reality as a strategic advantage. It is a practical application of Serial Entrepreneurship as a Career Path on a compressed timeline.