A seven-step program for successful marketing

Once you have a creative strategy in place, you can follow this seven-step program to create marketing materials that are both creative and effective.

1. Find the inherent drama: Identify the most interesting and compelling aspect of your product or service.
2. Translate drama into a benefit: Explain how the inherent drama benefits your customers. Remember, people buy benefits, not features.
3. State your benefits believably: Be honest, but also be believable. Use specific and credible language to make your claims.
4. Get people's attention: Use a powerful headline, a striking image, or a compelling story to grab the attention of your audience.
5. Motivate your audience to get involved: Tell them exactly what you want them to do, whether it's visiting your website, calling a phone number, or clipping a coupon.
6. Communicate clearly: Use simple and direct language to ensure that your message is understood by everyone.
7. Measure your results: Test your marketing materials to see what's working and what's not, and then use that data to improve your results.

By following these seven steps, you can create marketing that is not only creative, but also highly effective at generating sales and profits for your business.