Canvassing is the original marketing method

Canvassing, the act of looking your prospects in the eye and asking for the order, is the oldest and most fundamental form of marketing. It's a powerful way to connect with customers on a personal level and get immediate results.

The canvassing process can be broken down into three steps:

The contact: This is your first impression, so make it a good one. Be friendly, warm, and customer-oriented. The goal is to establish a relationship, not just make a sale.
The presentation: This is where you outline the features and benefits of your offering. Tailor your presentation to the specific needs of the prospect, and always focus on the benefits, not just the features.
The close: This is the most important step, where you ask for the sale. Be confident and direct, and don't be afraid to ask for the order.

Canvassing can be a highly effective and inexpensive way to get a new business off the ground. It provides instant feedback, allows for personal connection, and can be the only marketing tool you need to get started.