Consistency in marketing

Consistency is a key ingredient in building a strong brand and a successful marketing program. It's about creating a cohesive and unified experience for your customers across all of your marketing channels.

Consistency in marketing means:

• A consistent message: Your core marketing message should be the same everywhere you communicate with customers.
• A consistent look and feel: Your branding, including your logo, colors, and fonts, should be consistent across all of your marketing materials.
• A consistent presence: You should be consistently visible to your target audience. This means running smaller, more frequent ads rather than large, infrequent ones.

Consistency breeds familiarity, and familiarity breeds confidence. When customers see your brand and message consistently over time, they begin to trust you and feel more comfortable doing business with you.

Don't make the mistake of constantly changing your marketing. While you can and should change your offers and headlines, your core identity should remain the same. This will help you to build a strong and recognizable brand that stands the test of time.