Content over style

In a world that is often obsessed with style and image, it's easy to forget what really matters in marketing: content.

While style can be a powerful tool for attracting attention, it's the substance of your offering that will ultimately win over customers. People are more savvy than ever before, and they can see through flashy marketing that lacks real value.

This is why it's so important to focus on the content of your marketing. This includes:

• The quality of your product or service: Is it truly a high-quality offering that solves a real problem for your customers?
• The value of your information: Are you providing your customers with helpful and informative content that they can use to improve their lives?
• The authenticity of your message: Are you being honest and transparent in your marketing, or are you just trying to make a quick buck?

The famous Wendy's "Where's the beef?" campaign is a classic example of this principle. People want to know what they are getting for their money. They want to see the substance behind the style.

This doesn't mean that style is not important. A professional and attractive presentation can certainly enhance your marketing. But it should never be a substitute for real content. Always focus on providing real value to your customers, and you will build a business that is built to last.