Create a competitive advantage

In a crowded marketplace, it's not enough to be just as good as the competition. You need to have a clear and compelling competitive advantage that sets you apart.

A competitive advantage is something that you do better than anyone else. It could be:

• Superior quality: Your product is made with better materials or craftsmanship.
• Better service: You provide a more personal and responsive customer experience.
• More convenience: You make it easier for customers to do business with you.
• A unique feature: Your product has a feature that no one else offers.
• A lower price: You are able to offer a similar product or service at a lower price.

Your competitive advantage should be the cornerstone of your marketing. It's the reason why customers should choose you over the competition.

If you don't have a clear competitive advantage, you need to create one. Look for a way to be different and better than your competitors, and then build your marketing around that difference.