Create a marketing calendar

A marketing calendar is an essential tool for any guerrilla marketer. It's a simple and effective way to plan, organize, and execute your marketing activities.

A marketing calendar can help you to:

• Plan your budget: By mapping out your marketing activities for the year, you can get a clear picture of your expected costs and avoid any unforeseen expenditures.
• Ensure consistency: A calendar helps you to maintain a consistent presence in the market and avoid any long lapses in your marketing.
• Coordinate your efforts: It allows you to see how all of the different pieces of your marketing plan fit together and ensure that they are working in a coordinated way.
• Stay on track: A calendar provides a clear roadmap for your marketing, helping you to stay focused and on track with your goals.

Your marketing calendar should include:

• The weeks of the year.
• The marketing vehicles you will use each week.
• The specific promotions or events you will be running.
• The length of each promotion.
• Any fusion marketing partnerships you have planned.
• The cost of each promotion.

By creating and using a marketing calendar, you can bring a new level of order and discipline to your marketing, and significantly increase your chances of success.