Create a positive kinesthetic sensation

A prospect cannot make a purchasing decision until they have experienced a kinesthetic sensation that takes place after the purchase.

This is a crucial psychological insight that can transform your marketing. It means that people don't just buy products or services. They buy feelings.

To be successful, your marketing should not just focus on the features and benefits of your offering. It should also focus on creating a positive kinesthetic sensation in the mind of your prospect.

This means helping them to:

• Feel what it will be like to own your product or experience your service.
• Imagine the positive emotions they will experience after the purchase.
• Connect with your brand on an emotional level.

You can create a positive kinesthetic sensation through:

• Vivid language: Use descriptive words that appeal to the senses.
• Compelling stories: Tell stories that allow your prospects to imagine themselves as the hero.
• Powerful images: Use images that evoke positive emotions.

By creating a positive kinesthetic sensation, you can tap into the emotional drivers of purchasing decisions and create a more powerful and persuasive marketing message.