Create a seven-sentence guerrilla marketing strategy

A guerrilla marketing strategy doesn't need to be a long and complicated document. In fact, a more effective approach is to distill your plan down to its essence in seven simple sentences.

This exercise forces you to be clear and concise about your marketing, and it creates a simple and easy-to-understand guide for you and your team.

Here are the seven sentences that make up a guerrilla marketing strategy:

1. The purpose of your marketing: What specific action do you want your prospects to take?
2. Your competitive advantage and benefits: How will you achieve your purpose? What makes you different and better than the competition?
3. Your target market(s): Who are you trying to reach with your marketing?
4. Your marketing weapons: What specific marketing tools will you use to reach your target audience?
5. Your niche and position: What is your specific place in the market, and what do you stand for?
6. Your identity: What is the personality of your business?
7. Your budget: What percentage of your gross revenues will you allocate to marketing?

By answering these seven questions, you can create a clear and focused marketing plan that will guide all of your marketing efforts.