Creative marketing is profitable marketing

In the world of guerrilla marketing, creativity is not about winning awards or receiving compliments. It's about one thing and one thing only: generating profits for your business.

This is a crucial distinction that separates guerrilla marketers from traditional advertisers. While traditional advertisers may focus on creating clever or entertaining ads, guerrilla marketers are laser-focused on the bottom line.

This means that:

• A "creative" ad that doesn't sell is not creative. It's a waste of time and money.
• A simple, direct-response ad that generates a flood of sales is highly creative. It has achieved the ultimate goal of marketing.

This focus on profitability should be the guiding principle for all of your creative efforts. Before you launch any marketing campaign, you should ask yourself: "How will this contribute to my bottom line?"

By defining creativity in terms of profitability, you can ensure that your marketing is always working to grow your business and achieve your financial goals.