Embrace barter

Barter is a powerful and often overlooked tool for saving money on marketing. It's the simple act of trading your products or services for the products or services of another business, without any money changing hands.

For example, you could:

• Trade your products for advertising space: A local radio station might be willing to give you free airtime in exchange for your products or services.
• Trade your services for professional help: A graphic designer might be willing to create a new logo for you in exchange for your accounting services.
• Trade with other businesses to get what you need: If a media outlet doesn't want what you have to offer, you may be able to find another business that does, and then trade with them to get what you need.

The world of barter is vast and full of opportunities. By embracing barter, you can get the marketing resources you need without having to spend a lot of cash. It's a classic guerrilla marketing tactic that can help you to stretch your marketing budget and grow your business.