Focus on existing customers

A common mistake in marketing is to focus exclusively on acquiring new customers. However, a significant portion of marketing efforts—more than half—should be dedicated to your existing customer base.

The reason for this is simple: it's easier and more cost-effective to retain an existing customer than to acquire a new one. Existing customers have already demonstrated trust in your brand and are more likely to buy from you again.

A key part of this is Customer follow-up. By staying in touch with your customers after the sale, you can build stronger relationships, increase loyalty, and generate repeat business. Neglecting your existing customers is like letting your hard-earned assets wither away.