Follow up or fail

A shocking number of businesses lose customers simply because of apathy after the sale. They work hard to get the customer, but then they fail to stay in touch and nurture the relationship.

This is a huge mistake. It costs six times more to acquire a new customer than it does to sell to an existing one. That's why follow-up is one of the most important and profitable things you can do in your business.

A good follow-up system should include:

• A thank-you note: Send a thank-you note within 48 hours of the sale.
• A check-in call: Call the customer within 30 days to see how they are doing and if they have any questions.
• Regular communication: Stay in touch with your customers on a regular basis with a newsletter, special offers, and other valuable content.
• A request for referrals: After you have built a strong relationship with a customer, ask them for referrals to their friends and family.

Follow-up is not just for customers. It's also for prospects. By following up with your prospects in a timely and professional manner, you can significantly increase your conversion rates.

The bottom line is simple: follow up or fail. It's your choice.