Four methods of inexpensive research

You don't need a big budget to conduct valuable market research. In fact, some of the most effective research methods are completely free.

Here are four methods of inexpensive research that any guerrilla marketer can use:

1. Use search engines and libraries: The internet is a vast repository of information, and search engines like Google are powerful tools for accessing it. Your local library is also a great resource, and reference librarians can be incredibly helpful in guiding your research.
2. Ask your own customers: Your existing customers are a goldmine of information. Use questionnaires and surveys to ask them about their needs, their motivations, and their experience with your business.
3. Survey your prospects: Go to where your prospects hang out and ask them questions. This could be at a trade show, a community event, or even just on the street.
4. Tap into the internet: Use online tools like email surveys, chat rooms, and online forums to gather information and get feedback from your target audience.

By using these four methods, you can get the information you need to make smarter marketing decisions, without having to spend a lot of money.