Generate word-of-mouth marketing

Word-of-mouth marketing is one of the most powerful and credible forms of marketing. When a friend or trusted colleague recommends a product or service, it carries more weight than any advertisement.

While word-of-mouth can happen organically, there are also things you can do to actively generate it:

• Provide an exceptional customer experience: This is the foundation of all word-of-mouth marketing. If you want people to say good things about you, you have to give them something to talk about.
• Arm your customers with the right information: At the moment of maximum satisfaction (right after the sale), give your customers a simple document that summarizes the key benefits of your product or service. This will make it easier for them to share your message with others.
• Target influencers: Identify the people in your community who are most likely to influence the opinions of others, and find creative ways to get them to try your product or service.

Word-of-mouth marketing is a powerful and cost-effective way to grow your business. By delighting your customers and making it easy for them to spread the word, you can turn your customer base into a powerful marketing engine.