Grow geometrically not linearly

Traditional business growth is often viewed as a linear process of acquiring one new customer at a time. However, a more powerful and profitable approach is to pursue geometric growth.

Geometric growth involves expanding your business in multiple directions simultaneously. Instead of just adding new customers, you can also:

• Increase the size of each transaction: Encourage customers to buy more from you in a single purchase. This could involve upselling, cross-selling, or offering bundled packages.
• Increase the frequency of transactions: Motivate customers to buy from you more often. This could be achieved through loyalty programs, subscriptions, or regular communication.
• Leverage referrals: Actively encourage and incentivize your existing customers to refer new business. Word-of-mouth is a powerful and cost-effective growth engine.

By pursuing all of these growth avenues at the same time, you can achieve a geometric growth trajectory that is far more rapid and sustainable than linear growth. This approach allows you to maximize the value of each customer and turn your customer base into a powerful growth asset.