Guerrilla marketing focuses on profits not just sales

While traditional marketing often measures success by metrics like sales volume, website hits, or store traffic, guerrilla marketing emphasizes a more fundamental goal: profitability.

It's possible for a company to break sales records and still lose money. This can happen when the cost of acquiring a customer is higher than the revenue they generate, or when discounts and promotions erode profit margins.

Guerrilla marketers understand that profits are the ultimate measure of a business's health and success. They are constantly asking themselves: "Is this marketing activity generating a positive return on investment?"

This focus on profitability leads to more disciplined and strategic decision-making. Instead of chasing vanity metrics, guerrilla marketers prioritize activities that have a direct and measurable impact on the bottom line. If a marketing tactic doesn't contribute to profits, it's likely not a good use of resources.