Guerrilla marketing is based on psychology not guesswork

Traditional marketing often relies on experience, judgment, and intuition—which can be another way of saying "guesswork." Guerrilla marketing, on the other hand, is grounded in the principles of human psychology.

By understanding how people think and make decisions, guerrilla marketers can create campaigns that are more likely to be effective. This is not about manipulation, but about aligning your marketing efforts with the natural tendencies of human behavior.

One of the most powerful psychological principles in marketing is repetition. Research shows that a significant percentage of purchasing decisions are made in the unconscious mind. Repetition is a key way to access the unconscious mind and make your message stick.

This is why a one-time ad is rarely effective. Consistent and repeated exposure to your brand and message is necessary to build familiarity, trust, and ultimately, to influence purchasing decisions. By basing marketing strategies on proven psychological principles like repetition, guerrilla marketers can reduce the risk of failure and increase their chances of success.