Market to the unconscious mind

A significant portion of purchasing decisions—as much as 90%—are made in the unconscious mind. This is why it's so important to create marketing messages that appeal to the unconscious, not just the conscious, mind.

The unconscious mind is:

• Image-based: It thinks in pictures, not words.
• Smarter than the conscious mind: It can process information much more quickly and intuitively.
• In control of the internal dialogue: It's the voice inside our heads that is constantly evaluating and making decisions.
• Able to link multiple messages: It can take in a variety of inputs and create a single, coherent message.
• Faster than the conscious mind: It often makes decisions before the conscious mind is even aware of it.

To market to the unconscious mind, you should:

• Use images and stories: Create a vivid mental picture of the benefits of your product or service.
• Focus on positive emotions: Instead of focusing on the problem, focus on the positive feelings that your product or service will create.
• Use repetition: Repetition is the key to accessing the unconscious mind and making your message stick.

By understanding and marketing to the unconscious mind, you can create more persuasive and effective marketing campaigns.