Marketing insight is seeing through your customers eyes

Marketing insight is the ability to see your business, your products, and your marketing from the customer's point of view. It's about understanding their needs, their motivations, and their pain points.

With marketing insight, you can:

• Create more effective marketing campaigns: When you understand what your customers really want, you can create marketing messages that resonate with them on a deeper level.
• Develop better products and services: By listening to your customers, you can get valuable feedback that can help you to improve your offerings.
• Build stronger relationships: When customers feel like you understand them, they are more likely to trust you and become loyal to your brand.

Marketing insight is not something you are born with. It's a skill that can be learned and developed through a combination of research, empathy, and a genuine desire to help your customers.