Marketing is a process not an event

Effective marketing is not a one-time effort or a series of disconnected events. It is a continuous and ongoing process.

A single advertisement, a social media post, or a product launch may be part of marketing, but they are not the whole of it. True marketing has a beginning and a middle, but no end. It requires a long-term perspective and a commitment to sustained effort.

This is because building a brand and changing customer behavior takes time. It's about building relationships, earning trust, and staying top-of-mind. This can only be achieved through consistent and persistent marketing activities.