Marketing is about the customer not you

A fundamental shift in perspective is required for effective marketing: it's not about your company, your history, or your products. It's about the customer.

People are inherently interested in themselves, their problems, and their goals. Therefore, your marketing messages should be framed in a way that speaks to their needs and aspirations. Instead of "me" marketing (talking about yourself), you should practice "you" marketing (talking about them).

This means your marketing should focus on:

• Their success: How can you help them achieve their goals, whether it's making more money, improving their health, or finding happiness?
• Their problems: How can you help them solve their problems and overcome their challenges?
• Their needs: What are their pain points and how can you address them?

By consistently focusing on the customer, you will capture their attention and build a stronger connection with them. This customer-centric approach is far more effective than simply broadcasting information about your company.