Marketing is the art of changing minds

Marketing's primary function is to persuade people to alter their behavior. This could mean convincing them to switch from a competitor's product, or to adopt a new type of product or service they've never used before.

This process is not about manipulation, but about effectively communicating the value of your offering. It's about showing people how your product or service can help them solve a problem or achieve a goal.

Because you are asking people to change their habits and mindsets, every aspect of your marketing matters. The words you use, the images you show, and the experiences you provide all contribute to shaping people's perceptions and influencing their decisions.