Master the yellow pages

The yellow pages are a powerful marketing tool because they reach people who are actively looking for what you have to offer. When someone opens the yellow pages, they are already in a buying mood.

To master the yellow pages, you should:

• Have a compelling headline: Ask a question that your prospect is likely to answer "yes" to.
• Provide a wealth of information: People use the yellow pages to gather information, so don't be afraid to include a lot of details about your business.
• Use a professional design: A well-designed ad will stand out from the competition and inspire confidence.
• Don't direct people to the yellow pages in your other advertising: If you don't dominate your category, you will be sending customers to your competitors. Instead, direct them to the white pages.

The yellow pages are a highly competitive environment, but with a smart and strategic approach, you can use them to generate a steady stream of new customers for your business.