Minimedia marketing gives guerrillas an advantage

Minimedia marketing refers to a collection of marketing methods that are often overlooked by large corporations, but can be incredibly effective for small businesses and entrepreneurs.

These methods include:

• Canvassing
• Personal letters
• Postcards
• Telephone marketing
• Circulars
• Movie theater ads
• Signs on bulletin boards
• Classified ads
• Business cards

The reason minimedia marketing is so powerful for guerrillas is that it allows them to leverage their small size as an advantage. While large companies are focused on mass media, guerrillas can use minimedia to:

• Be more personal: Connect with customers on a one-on-one basis.
• Be more flexible: Adapt their marketing on the fly to respond to changing market conditions.
• Be more creative: Break the rules and use unconventional tactics to get noticed.
• Be more cost-effective: Many minimedia methods are very inexpensive or even free.

Don't underestimate the power of minimedia. By mastering these often-overlooked marketing weapons, you can gain a significant advantage over your larger competitors.