Offer a strong guarantee

A strong guarantee is a powerful way to remove risk and build trust with your customers.

When you offer a guarantee, you are essentially saying, "I am so confident in my product or service that I am willing to take all the risk." This can be a very persuasive message, especially for customers who are on the fence about making a purchase.

A strong guarantee should be:

• Specific: Don't just say "satisfaction guaranteed." Instead, spell out exactly what you are guaranteeing.
• Unconditional: Don't have a lot of fine print or loopholes. Make it easy for customers to get their money back if they are not satisfied.
• Generous: The more generous your guarantee, the more powerful it will be. Consider offering a double-your-money-back guarantee or a lifetime guarantee.

A strong guarantee can be a powerful way to differentiate yourself from the competition and increase your sales. It's a clear and compelling signal that you stand behind your product and are committed to your customers' satisfaction.