Offer free consultations to open doors

A free consultation is a powerful and low-pressure way to open the door to new business. It's a sample of your expertise and a chance to build a relationship with a potential customer.

When you offer a free consultation, you are not making a sales presentation. You are providing valuable information and advice with no strings attached.

Here are the rules for a successful free consultation:

1. Don't make a sales presentation: Your goal is to help, not to sell.
2. Respect the time limit: If you offer a 30-minute consultation, be prepared to leave after 30 minutes.
3. Prove your value: Give away your best advice and show the prospect how you can help them.
4. Ask questions and listen: The consultation is about them, not you.
5. Follow up: Send a thank-you note and a summary of your conversation within 48 hours.

A free consultation is a powerful way to build trust, establish your credibility, and turn prospects into paying customers.