Positioning is the single most important decision

Of all the decisions you will make in your marketing, the single most important is positioning.

Positioning is the process of determining the specific niche that your offering is intended to fill. It's about answering the question: "What will you stand for in the minds of your prospects and customers?"

A strong positioning statement will:

• Differentiate you from the competition: It will clearly articulate what makes you unique and better than the alternatives.
• Resonate with your target audience: It will speak to their needs and desires in a way that is meaningful and compelling.
• Be credible and believable: It will be based on a genuine strength or benefit that you can consistently deliver.

The story of JetBlue is a powerful example of the power of positioning. By positioning itself as a one-class, high-frills airline with low fares, it was able to achieve remarkable success in a highly competitive industry.

Don't underestimate the importance of positioning. It is the foundation upon which all of your marketing efforts will be built. Take the time to carefully consider your position in the market, and you will be well on your way to marketing success.