Profits come subsequent to the sale

A common misconception in business is that the marketing process ends once a sale is made. In reality, the most profitable part of the customer relationship comes after the initial sale.

It costs significantly more to acquire a new customer than it does to sell to an existing one. This is because existing customers already know, like, and trust you. They are more likely to buy from you again, and they are also more likely to refer their friends and family to your business.

This is why Customer follow-up is so important. By staying in touch with your customers after the sale, you can:

• Build stronger relationships: Show your customers that you care about them and their success.
• Increase customer loyalty: Make them feel like a valued member of your tribe.
• Generate repeat business: Offer them new products, services, and special promotions.
• Encourage referrals: Turn your customers into a powerful sales force for your business.

Don't make the mistake of neglecting your existing customers. The real profits in business are not in the first sale, but in the Lifetime Value of a Client of a loyal customer.