Service is whatever the customer wants it to be

In the world of guerrilla marketing, service is not defined by a manual or a set of policies. It's defined by the customer.

Service is whatever the customer wants it to be.

This means that you need to be flexible, adaptable, and willing to go the extra mile to meet your customers' needs. It's about listening to what they want, and then doing whatever it takes to deliver it.

When you adopt this customer-centric definition of service, you will:

• Exceed customer expectations: You will go beyond what they expect and create a truly memorable experience.
• Build customer loyalty: Customers will be more likely to stick with you when they know that you are committed to their satisfaction.
• Generate positive word-of-mouth: Happy customers will tell their friends and family about their positive experience with your business.

Don't be limited by your own definition of service. Instead, let your customers define it for you. By doing so, you can create a powerful competitive advantage and build a business that is truly customer-centric.