Start with a creative strategy

Before you start creating any marketing materials, you need to have a clear and focused creative strategy. This is a simple, three-sentence statement that will guide all of your creative efforts.

A creative strategy should include:

1. The purpose of your creative message: What is the main goal of your marketing? What do you want to convince your target audience of?
2. The benefits to be stressed: How will you accomplish your purpose? What specific benefits will you highlight to persuade your audience?
3. The personality of your brand: What is the mood and tone of your marketing? How do you want your brand to be perceived?

By creating a creative strategy, you can:

• Ensure consistency: All of your marketing materials will be aligned with the same core message and personality.
• Provide focus: You will have a clear and concise guide for all of your creative decisions.
• Avoid imitation: By developing your own unique strategy, you can avoid the trap of simply copying what your competitors are doing.

A creative strategy is the blueprint for your marketing. It's the essential first step in creating marketing that is both creative and effective.