Start with a plan and commit to it

The two most important things you can do to succeed with guerrilla marketing are to start with a plan and commit to that plan.

A marketing plan is not just for large corporations. Every business, no matter how small, needs a clear and focused strategy to guide its marketing efforts. Without a plan, you are simply shooting in the dark, wasting time and money on activities that may or may not be effective.

Your marketing plan should be a living document that you refer to regularly. It should outline your goals, your target audience, your marketing weapons, and your budget.

But a plan is useless without commitment. You must be willing to stick with your plan, even when you don't see immediate results. Commitment is the fuel that powers your marketing plan and turns it into a reality.

The difference between success and failure in marketing often comes down to this simple two-step process: create a solid plan, and then have the discipline and patience to see it through.