Stick with your marketing program to save money

The single best way to save money on marketing is to stick with your marketing program.

It's a common mistake to abandon a marketing campaign too soon, simply because it's not producing immediate results. This is a surefire way to waste money and undermine your marketing efforts.

Here's why sticking with your program is so important:

• It takes time for marketing to work: It takes a long time for the public to become familiar with your brand and message. If you are constantly changing your campaign, you are starting from scratch each time.
• It saves on production costs: Constantly creating new ads, brochures, and other marketing materials can be expensive. By sticking with a single campaign, you can significantly reduce your production costs.
• It builds brand equity: A consistent marketing message over time builds a strong and recognizable brand. This is a valuable asset that can pay dividends for years to come.

Don't let boredom or impatience lead you to abandon a perfectly good marketing campaign. Let your accountant, not your emotions, tell you when it's time for a change. If a campaign is still generating profits, there is no reason to change it.